CRC's Consumer Division offers years of experience in helping your client's reach and understand their target audience. Dedicated project managers ensure recruiting criteria is effectively managed and quotas filled in a timely manner.
CRC Montréal specializes in French-speaking recruiting, while CRC Vancouver manages research in all English-speaking markets.
All recruiting is done in-house by CRC's professionally trained, hourly-paid staff whose only motivation is to fill quotas according to project specifications. We do not use "phone room" (quant survey) interviewers or home recruiters.
All respondents are monitored through a proprietary database for past participation, consistency of responses and for inclusion on industry-maintained "black lists". Recruiting is carried out to MRIA/MRA standards, and monthly reports are submitted to the national central registry for focus group respondents.
CRC has extensive experience in conducting Central Location Tests, including music surveys/radio listening, taste tests and product evaluations. We have our own test kitchen and our staff is certified to serve alcohol. Very large numbers can be accommodated.
For full-service tests, all equipment will be provided (if necessary, through rental firms), and data analysis service is available. For client-run tests, we are happy to provide recruiting and logistical support only.